A clear and effective e-commerce was the main goal of the new Etatpur website, a french comestic brand.

ui-ux designer


Increase user path from browsing products to payment and retain customers who are not used to e-commerce.

Use simple shapes, colors, and layout, highlight main informations and shorten the checkout path by gathering similar content.


Web guidelines


Some adaptive layouts examples

Sidebar menu

Sidebar menu in account section become a dropdown menu in small devices.

Pop-up forms

Some options, here during check out, are displayed in popup on small devices, opened via a call to action button.

arrow_up Created with Sketch.